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Disney+ gained 14.4 million new subscribers in the last quarter. Thus, Walt Disney, which also includes Hulu and ESPN +, surpassed Netflix for the first time by reaching 221 million subscribers worldwide.
The success of Disney+ was about 45 percent above Wall Street estimates.
Netflix has a total of 220.7 million subscribers. The company announced last month that it lost another 1 million subscribers.
On the other hand, Disney+ announced that it will launch a subscription type with ads as of December.
The company announced that the monthly subscription fee for Disney+, which includes ads, will be $ 7.99. It’s the same as what this company currently charges for the ad-free option. In December, the fee to be charged for the ad-free option of Disney+ will increase by $ 3 to $ 10.99.
The fee to be paid in Turkey for the advertised option has not yet been determined.
Netflix is working on a similar advertising subscription option.
Disney shares rose 6.9 percent to $120.15 on Wednesday, Reuters reported.
In 2017, Disney decided to switch from traditional cable TV streaming to a digital streaming platform to rival Netflix.
Within 5 years, he outstripped his rival.
According to a survey by the American research firm FactSet, Disney+’s Star Wars series Obi-Wan Kenobi and Ms. It was expected to reach 10 million new subscribers in the last quarter with content like Marvel. However, the latest data exceeded this expectation.
Investing.com analyst Haris Anwar told Reuters, “Disney is increasing its market share as Netflix struggles to gain more subscribers. “Disney has further advantages to grow in international markets as it delivers its services quickly and acquires new customers.”
Disney aims to reach between 215 and 245 million total subscribers by the end of September 2024.