Our home automobile, TOGG, begins to come back off the mass manufacturing line with the ceremony to be held on October 29.
good luck.
At a time when a big a part of the society believed that such a automobile wouldn’t be constructed, he met with TOGG CEO Gürcan Karakaş, listened to his plans for TOGG, met the workforce that deliberate his automobile, requested detailed questions, after which stated, “This automobile is made. A workforce that is aware of the job has been established and they’re transferring in the proper path.” I wrote a collection of articles.
After these articles, the “This automobile can’t be made” debate was largely over.
Later, we went to the manufacturing facility being inbuilt Gemlik, once more with the invitation of Gürcan Karakaş.
Turkey had seen the manufacturing facility constructing for the primary time in Habertürk. I instructed you in regards to the extraordinarily fashionable manufacturing facility.
They stated that the manufacturing facility can be completed in August 2022, trial manufacturing can be carried out till October, and mass manufacturing traces can be opened with a ceremony on October 29.
Each time I witnessed the thrill of Karakaş and his workforce, I used to be impressed by this pleasure.
So far as I perceive, the development of the manufacturing facility, other than the battery manufacturing facility, has now been accomplished in accordance with the plans.
Everybody is happy.
I’m additionally part of this pleasure in my very own method.
As a result of after I met Karakaş, I at all times stated “This automobile is made”. However every time, I additionally added “Gross sales are a separate concern”.
MAKING IS THE BIGGEST ISSUE TO SELL
And when you ask me, the true work, or the exhausting half, begins now.
Gross sales and advertising and marketing.
It is easy to provide in right this moment’s world.
You print the cash, gather one of the best males and produce.
The issue is in advertising and marketing, the issue is in promoting, the issue is in describing the product accurately.
And naturally in market circumstances.
TOGG is fortunate.
There’s a lot to inform in a medium-sized automotive market.
Properly, is that sufficient?
The automobile, which is able to in all probability be bought as of April, might be produced round 16 thousand items within the first 12 months.
How is the market throughout this manufacturing?
TOGG’s single-engine 2-wheel drive 200 hp base mannequin might be obtainable on the market at a value of round 1 million TL.
This value will not be too excessive.
Inexpensive than Honda Civic or Toyota Corolla.
It’s 30 % cheaper than the C phase SUVs of those manufacturers.
This isn’t the issue.
WHAT IS THE TURKISH ELECTRIC VEHICLE MARKET?
Nearly all manufacturers now have electrical variations.
Most of them are additionally equipped to the Turkish market.
For now, the ability of the Germans is felt within the Turkish electrical automobile market and others are pushing it.
So what’s the scenario within the Turkish electrical automobile market, the place TOGG will even participate?
What number of electrical autos of all manufacturers are touring on the roads of Turkey?
Do not assume an excessive amount of, I am going to let you know.
6800.
Sure, precisely six thousand eight hundred.
A major a part of these are autos that elevated quickly in the course of the interval when electrical autos have been procured very cheaply as a consequence of tax benefits and Porsche may very well be bought for 1 million 300 thousand TL.
The market will in fact develop, however not as quick as in Europe.
The lack of know-how of the need of the infrastructure and the truth that there has not been sufficient funding in charging stations, though we have now been writing right here for months, have an effect on this.
This infrastructure will in all probability develop in parallel with TOGG’s enhance in manufacturing, however there’s nonetheless no nice curiosity in electrical energy amongst customers.
The tax benefit that TOGG expects and needs can not and won’t be totally achieved. As a result of not solely TOGG but in addition practically 500 electrical automobile producers in China can profit from this benefit.
TESLA TYPE MARKETING
TOGG additionally transferred an excellent workforce in car advertising and marketing and gross sales.
Nonetheless, they won’t do the advertising and marketing with conventional strategies and can comply with the trail of TESLA.
They’ll arrange expertise facilities.
TOGG might be exhibited in procuring facilities, first shows might be made to those that see it and have an interest, after which an appointment might be made for the driving expertise. Then it will likely be bought.
Is it attainable to promote 16 thousand automobiles deliberate to be produced within the first 12 months?
Though it’s not straightforward to achieve this quantity in a light-weight industrial automobile market, these numbers might be reached with the thrill of the primary 12 months and public help.
However it’s not attainable for this model to outlive solely with the automobiles that might be bought to the home market.
Particularly when opponents come collectively underneath the identical roof, whereas making value discount calculations with economies of scale.
HOW EXPORT PLANS
What’s TOGG’s perspective on international markets, how it will likely be organized right here, no less than, are the mandatory preparations being made to indicate up in some European markets the place Turks are dense!
Is there an exercise for close by markets?
In any case, it can’t be produced just for the Turkish market.
WILL THE SERVICE BE PERFORMED BY A PHONE MECHANIC?
After all, there’s additionally the difficulty of service.
Sure, electrical autos require much less upkeep however nonetheless require a service.
Service is required particularly for intensive digital infrastructure.
We have no idea at what stage TOGG is right here.
It’s attainable that they’ll have an settlement with one of many widespread service networks or one of many service corporations that serve each model, however there’s a want for employees particularly geared up with software program.
Are these components prepared or educated?
In any case, nobody is able to take this automobile to Ali Usta within the business.
Are we taking it to the cellphone restore store?
They’ll in all probability say that this sort of restore and upkeep might be finished on-line.
So how will the BTK downside be overcome or has it been overcome?
Have knowledge sharing points with SIM playing cards in these autos been resolved!
We’ve got not but heard of the BTK’s assertion or regulation change on this path.
Those that communicate to the stakeholders do not ask these questions as a result of they in all probability do not find out about these points.
As I stated, TOGG has accomplished the simple half.
The automobile is prepared, the manufacturing facility is okay.
Now comes the exhausting half.
Advertising. Grabbing market share amongst giants.
It will be superior if this may very well be finished.
If it can’t be finished, just a few years later, an car big comes and buys TOGG’s manufacturing facility.
It throws the model away.
It produces its personal model on this fantastic facility.
We additionally sit and cry.
After we be taught to respect cause.
#TOGG #time #exhausting #half