Aysel YÜCEL / AUTONOMI
Stellantis, which emerged from the partnership of Fiat Chrysler (FCA) and the French Group PSA final yr and incorporates 14 manufacturers, is accelerating its development in Turkey. Whereas particularly Group PSA manufacturers Peugeot, Opel, Citroen and DS introduced formidable development targets for the Turkish market this yr, the Turkish managers of three of those manufacturers took on important roles at Stellantis by transferring to the worldwide market one after the opposite. Alternatively, Turkey’s latest profitable efficiency continues to deliver world CEOs of Stellantis to Istanbul. After Opel, Citroen and DS, Peugeot’s International CEO Linda Jackson visited Turkey final week. Linda Jackson made essential statements concerning the Turkish market.
Linda Jackson, who additionally held a press convention throughout her go to to Turkey, upon our query concerning the go to of the worldwide CEOs of Stellantis manufacturers to Turkey, mentioned, “As a result of the worldwide managers of Citroën, DS, Opel and Peugeot care about Turkey and see an essential potential. making these visits,” he mentioned.
29% of Stellantis’ regional gross sales quantity is from Turkey
Stressing that Peugeot has turn out to be a bit localized in Europe, however desires to steadiness it by bringing the model to a world place, Jackson mentioned, “There are 2 essential areas for us on this goal as properly. The South American area and the Center East and Africa area, to which Turkey can be linked,” he mentioned. Declaring that 29% of Stellantis gross sales quantity within the Center East and Africa area comes from Turkey, Jackson mentioned, “Peugeot is a crucial a part of this. In different phrases, one third of Center East gross sales comes from Turkey. Our model additionally has a severe place on this. That is why, after all, we’re in Turkey. We’re right here as a result of Turkey is essential to us. However as I mentioned; As a model, we have to guarantee this upward motion on a bigger scale.”
Made Turkey a pilot nation
Linda Jackson additionally evaluated the Turkish executives coming to important positions inside Stellantis and mentioned, “We had associates who took very severe duties from Turkey. I help this all the best way. Turkish persons are very open and enterprising individuals. Because of this, we wish to use Turkey as a pilot nation when it comes to testing some breakthroughs. I am speaking about shopping for a model new utility that has by no means existed in Peugeot earlier than, bringing it and making an attempt it in Turkey. For example our web site may have a reside chat function, or our web site might be fully managed by the metaverse and we are able to resolve if Turkey is the place to check it. Opel CEO Florian Huettl, who visited Turkey in July, made an analogous assertion and acknowledged that they make Turkey one in all their three predominant markets, along with Germany and the UK. had been discovered.
One other world launch was on the agenda Turkey has turn out to be an deal with for world mannequin launches as properly. Citroen CEO Vincent Cobée made the worldwide launch of a Citroen mannequin in Turkey for the primary time in June to reward the success of the Turkey crew. Peugeot CEO Linda Jackson acknowledged that the Turkish crew needed the world launch of a brand new mannequin to be held in Turkey and mentioned, “For example why not. Good concept. It might be sooner or later,” he mentioned.
Peugeot goals to make Turkey the fifth largest market
Peugeot goals to make Turkey the fifth largest market amongst 140 international locations, surpassing Turkey by two locations. Linda Jackson, CEO of Peugeot International, mentioned, “Turkey was within the fifth place up to now. So I wish to elevate this seventh place of Turkey to the fifth place once more.” On this context, Peugeot goals to interrupt a historic report with 57 thousand gross sales subsequent yr and attain 7.4 % market share. Along with SUV fashions, 308, 408 and lightweight business autos will play an essential position in reaching these targets.Linda Jackson He mentioned, “I got here to Turkey particularly as a result of I needed to speak about our formidable plans right here. I visited our sellers, I additionally go to the sellers of our rivals. My belief and help for the Turkish crew is infinite.” There’s a transformation on this subject, with the objective of being the main model within the transition to electrical autos.Linda Jackson mentioned that the journey that began in 2029 with the e-208 will develop to an expanded vary of electrical autos in 2023. Emphasizing that the brand new e-208 will proceed with the electrical model, we’ll add the brand new e-308 with plug-in hybrid variations of 2008 and 5008 to our product vary in Europe. Peugeot desires to be the main model within the transition to electrical autos. For instance, e-2008 might be launched in Turkey in October. We wish to create the required buyer expertise in Turkey and to build up it. Subsequent yr, the e-308 will come,” he mentioned. Peugeot additionally plans to open its first Giga manufacturing facility in 2023. “This can enable us to fabricate our personal elements for electrical autos,” Jackson mentioned. Jackson, who additionally made a press release about TOGG, mentioned, “To be frank, I welcome this competitors.” On this regard, Gülin Reyhanoğlu, the brand new Common Supervisor of Peugeot Turkey, mentioned, “In fact, TOGG is an important funding for our nation, an essential situation. We sincerely want you success. On the one hand, sure, we look ahead to it growing the competitors and pushing us.”
EXECUTIVE TRAFFIC ACCELERATED
3 BIG TRANSFER IN 5 MONTHS
■ Whereas Berk Mumcu was the Common Supervisor of DS Turkey, he was transferred to the worldwide employees on the headquarters of Jeep, one of many Stellantis manufacturers, within the USA in June 2022. Mumcu will take the place of Jeep’s geography and regional administration.
■ Whereas serving because the Common Supervisor of Peugeot Turkey, İbrahim Anaç was appointed as Stellantis Vice President of Industrial Actions in July 2022, reporting to Samir Cherfan within the Center East and Africa Area, one of many 6 largest areas of Stellantis worldwide.
■ Whereas Alpagut Girgin was Opel Turkey Common Supervisor, he was appointed as Stellantis’ Center East and Africa Regional Vice President of Manufacturers Planning and Efficiency in October. It will likely be answerable for 56 international locations.
4 CEO VISITS IN 6 MONTHS
■ Citroen CEO Vincent Cobée visited Turkey for the primary time in April. Cobée introduced that they goal to make Turkey the fifth largest market. Then, with the Citroen C4X, the model made its world launch for the primary time in Turkey in June.
■ DS Cars CEO, Beatrice Foucher, got here to Turkey in April. She mentioned that they’re concentrating on the highest 5 within the Premium section in Turkey, the place they’re a key market.
■ Opel CEO Florian Huettl arrived in July. He acknowledged that they make Turkey one in all their three predominant markets along with Germany and the UK.
■ Linda Jackson, CEO of Peugeot International, visited Turkey final week. He introduced that they wish to make Turkey the fifth largest market amongst 140 international locations.
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