Stating that almost 100 Turkish TV sequence are performed in a minimum of 150 nations on the earth, İTO President Şekib Avdagiç stated that the gross sales numbers are rising quickly.
Worldwide manufacturing and leisure content material honest MIPCOM, It began in Cannes.
20 corporations from Turkey have been included within the nationwide participation group of the Istanbul Chamber of Commerce (ITO).
13 corporations are taking part within the honest with their particular person stands.
4,700 world content material patrons from 100 nations crammed the producer-filled corridors of the competition palace the place the honest was held. The customer entrance ticket price to the honest has been decided as 1,550 euros this yr.
Attending the honest on-line, Istanbul Chamber of Commerce President Şekib Avdagiç advised reporters that MIPCOM is a perfect middle to catch the developments shaping the content material business.
Avdagic, “Our producers, TV platforms, copyright and translation corporations will discover the fitting alternatives to develop enterprise contacts at MIPCOM. We’re assured that they’ll return from the honest for brand new sequence gross sales and co-production offers.” stated.
Almost 100 Turkish TV sequence aired in 150 nations
Stating that almost 100 Turkish TV sequence are at present taking part in in a minimum of 150 nations on the earth, in line with the information of İHA, Avdagic additionally famous that the costs of the TV sequence have been affected by the pandemic.
Avdagic, “Whereas the entire world gross sales of an episode of a very good Turkish sequence earlier than the pandemic was 650 thousand {dollars}, now the entire income per episode is round 350-400 thousand {dollars}. However our gross sales numbers are rising quickly.” used his statements.
The goal within the export of the sequence is 600 million {dollars}
Şekib Avdagiç, on a query in regards to the serial export figures, “As a matter of truth, there is no such thing as a file that we offered TV sequence to so many nations for this worth. Since there is no such thing as a export relying on the declaration, wholesome statistics will not be saved. Nevertheless, wanting on the suggestions we obtained from our producer corporations, we predict that we’ll exceed 600 million {dollars} in TV sequence exports this yr.” made its evaluation.
Stating the added worth of the export of TV sequence, which is the primary driver of Turkish-made content material, Avdagiç stated, “You may promote a TV sequence that prices roughly 5 million TL per episode for 400 thousand {dollars} relying on its success. The manufacturers that the TV sequence lead after, along with the sectors, are an enormous worth. Bringing our tradition to the world is simply as essential as its financial worth.” stated.
Evaluating the influence of home and overseas digital movie and video platforms, ITO President Avdagic stated that despite the fact that the precise figures will not be recognized, the entire variety of subscribers of digital platforms in Turkey is estimated to be round 4 million. Avdagic, “In fact, anybody who buys a film as soon as known as a subscriber. Roughly 75 p.c of subscribers are members of overseas digital platforms. Locals are additionally in important improvement.” stated.
“There isn’t a want for piracy with digital”
Avdagiç stated that digital TV sequence, motion pictures and video platforms performed an energetic position within the unfold of enterprise, and that our TV sequence, movie and leisure business grew generally. Avdagic, “After the pandemic, digital platform visibility and numbers have elevated very quickly all over the world. In 1.5 years, we took the highway we predicted we’d soak up 10 years. Everybody went residence and watched by some means. Once more, digital has a profit. It additionally serves to compensate for our pirated information on the Web. Our works may be pirated in a short time as a result of our TV exhibits are very fashionable. We watch the sequence in the present day, we are able to watch it with Russian subtitles tomorrow, however there is no such thing as a want for piracy with digital.” stated.
“Authorized laws are essential for the way forward for the business”
Pointing to the results of the digital platform, Avdagic stated:
“Digital platforms pay actors, screenwriters, administrators far above the market situations and commit them to themselves. Manufacturing corporations have been paying the main actors 80-100 thousand TL per episode. We hear that it has reached 100 thousand {dollars} in digital.
The participant goes to the platform. When he seems to be at it, he says that he will likely be recognized in additional nations on the air in all nations. Not unfair, after all. They push the budgets an excessive amount of and trigger the budgets to swell.
As well as, platforms purchase all of the world rights of a sequence and a film. Once more, you can’t promote this sequence in one other medium. Quite a lot of authorized laws that may defend the native producer will likely be essential for the way forward for the sector.”
“Latin America grew to become the second homeland of Turkish TV sequence”
Avdagiç famous that Turkey is likely one of the uncommon nations the place TV sequence manufacturing and flicks pause much less through the pandemic course of.
Avdagic, “Productions stopped for longer intervals in lots of nations. We gave the manufacturing a really quick ‘pause’. Once more with the assistance of digital, we began to seem in some markets the place we’re not very fashionable. We’re going quick, particularly in Western Europe, in Germany and Spain.” stated.
Avdagic emphasised that Spain is likely one of the nations the place Turkish productions have gained probably the most reputation not too long ago. Avdagic stated:
“We hear that our corporations in Spain get very critical score outcomes. Our gamers are adopted with nice curiosity and rewarded. Our emotional content material is adopted with nice curiosity in Italy, the regional market of Western Europe. Our actors obtain worldwide success by collaborating in native productions. These are crucial to us. We’re doing very nicely once more in Brazil.
Latin America is likely one of the areas with the very best enhance in demand for Turkish TV sequence. It’s virtually as if the second homeland of Turkish TV sequence was Latin America. Turkish movies are cited for example of success in Latin America in addition to in the remainder of the world. From 2018 to 2022, Turkish TV sequence have been imprinted in Latin America for five years.
For the reason that center of 2020, that’s, with the beginning of the pandemic, the curiosity in Turkish TV sequence known as LATAM in Latin America has exceeded the worldwide demand for Turkish TV sequence. Romantic dramas, historic dramas, romantic comedies have been doing very nicely in Latin America currently.”
Avdagic acknowledged that each the content material and the language of expression have modified in Turkish productions, “We’re reaching the following technology quicker, off the primary line, with totally different tales. We now have Turkish TV sequence that final 4-5 seasons and are very fashionable. In different phrases, we’ve got trending TV sequence that we produce yearly. Nation by nation, area by area, they go on the air over time.” stated.
Avdagiç identified that not solely serials but in addition a Turkish film, for instance, was the very best rated film ever proven on TV when it was proven in Chile.
MIPCOM Honest will shut its doorways on 20 October.