Are you conscious of the brand new e-commerce regulation that the ruling social gathering has steadily enacted? Chances are you’ll not have observed as a result of though the regulation was printed within the Official Gazette, it has not but entered into pressure. The primary day of the brand new 12 months will kick in and trigger an earthquake on the web. The phrase earthquake shouldn’t be an exaggeration as a result of the regulation will basically change the steadiness in some sectors. Massive e-commerce websites will shut their cargo corporations, they’ll give up their on-line meals order enterprise, they’ll cease their preparations to determine a rival website to the chief of the actual property advertisements market, they’ll disable on-line cost and on-line pockets methods. Within the meantime, they’ll scale back the reductions drastically. And their advertisements.
What main public curiosity will we acquire in change for such drastic modifications? In accordance with the justification of the regulation, competitors in e-commerce will improve. How? “By facilitating the entry of latest actors into the market and making certain the balanced and wholesome development of the market.” It may very well be excellent news for brand new actors seeking to enter the market or for veterans fighting the competitors. What about hundreds of thousands of shoppers, specifically residents? What does the brand new e-commerce regulation promise for shoppers, other than costlier merchandise, cargo corporations that can say “We got here, we could not discover it at residence, we despatched it again”? Let’s add to this that 1000’s of courier can be unemployed and eating places will begin to pay exorbitant commissions as competitors decreases in on-line meals ordering… It’s not stunning that the CHP utilized to the Constitutional Courtroom for the annulment of the regulation.
Do not get me improper, I am not in opposition to authorities intervention out there to control competitors. However there have to be a steadiness between exaggeration and understatement. It’s an exaggeration to threat ripping off hundreds of thousands of shoppers to be able to facilitate the entry of latest actors into the market or to permit outdated actors who’ve issue in competitors to breathe. After figuring out the product I’ll personally purchase, I’m very completely satisfied to seek for the most affordable vendor on the web and purchase it 20-30 % beneath the worth I see out there. I do not wish to fall into the palms of pilferers once more in order that “the tradesmen will earn some cash”. Particularly on this inflation surroundings.
So how will competitors be supplied on the web? How will monopolies and oligopolies be prevented? Wasn’t the Competitors Act enacted for this? Wasn’t the Competitors Authority established for this? If the Competitors Authority can’t fulfill its obligation, what must be achieved is to not enact a brand new regulation, however to make sure that it does its obligation. In fact, this requires independence first. Do you discover it tough to depart the phrase to an unbiased establishment on who will develop, who will shrink, who can be fined and the way a lot?
The E-commerce Regulation additionally has vital dimensions that concern the media and the funding surroundings. Because the media, we’re bored with promoting bans. It’s forbidden for well being establishments to promote, attorneys are forbidden to promote, it’s forbidden to promote alcoholic drinks, and now e-commerce websites are forbidden to promote an excessive amount of. How will the media survive within the absence of promoting? With the benevolence of the state! In different phrases, with the commercials given by the Press Commercial Company and its affiliated corporations. E, Press Commercial Company and affiliated corporations don’t promote to the media labeled as “opposition”, however?
Media independence is predicated on rising promoting revenues, not lowering them. As a substitute of promoting bans like straitjackets on e-commerce websites, alcoholic beverage commercials (by arranging their hours and channels) ought to be launched, as in lots of international locations in Europe and the world.
And, after all, the E-Commerce Regulation has a dimension associated to overseas funding in Turkey. Why would a overseas investor put money into an organization, particularly know-how corporations, in a rustic? “Because it grows, its worth will improve, as its worth will increase, so will my share.” Billions of {dollars} have been invested in e-commerce websites established by home entrepreneurs in Turkey in recent times. E-commerce websites introduced in billions of {dollars}. The world’s main mutual funds turned companions with Turkey’s web corporations to earn a living, not for the sake of their fathers. Forcing corporations to downsize with the E-Commerce Regulation implies that overseas buyers make a loss from their investments, not to mention earn a living. Why ought to overseas capital make investments and are available to such a rustic in corporations that can’t develop because of the legal guidelines of the state, and pays a big a part of their earnings to the state yearly underneath the license price?
This regulation shouldn’t be within the public curiosity.
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