MİTHAT YURDAKUL/ANKARA- In keeping with the knowledge within the information, the phrases “as much as”, “from”, “to”, indicating the scope of discounted gross sales, will probably be readable. Phrases similar to “all” or “the whole lot” is not going to be used until a reduction applies to merchandise in-store or in a selected class.
Winter season merchandise or sure model merchandise throughout the scope of the campaigns will probably be clearly acknowledged. The value introduced to shoppers in ads would be the complete promoting worth of the nice or service, together with all taxes.
SET UP FLIGHT TICKETS
Within the installment gross sales ads, the full worth, the variety of installments and the installment quantity will probably be displayed collectively or indicated audibly. “Purchase 3 pay 2”, “Purchase 1 get 1 free” “2. Conditional gross sales similar to “20 p.c low cost on the product” is not going to be thought-about throughout the scope of low cost gross sales, and it is going to be required to show the value benefit in these gross sales. Likewise, “dynamic” or “real-time” pricing strategies utilized in airline tickets, which contain the versatile and fast change of worth based mostly on algorithms, making an allowance for many components, is not going to be thought-about throughout the scope of low cost gross sales, and the value benefit should be confirmed in these gross sales. Once more, low cost playing cards, coupons, loyalty packages or purposes that permit level accumulation is not going to be thought-about as low cost gross sales.
Question ‘Large Alternative’
Gross sales costs for bundle excursions and coaching packages overseas will probably be acknowledged in Turkish Lira. Expressions similar to “Superb November affords”, “large offers”, “starry days” “20 p.c off all merchandise at present” will probably be used, whereas “the bottom worth utilized in 30 days” or “the earlier worth” will probably be indicated for every product. The dedication of various reductions by providing a product on the identical e-commerce platform by the identical vendor by totally different extensions will probably be thought-about towards the laws because it causes confusion within the shopper.
So as to allow the patron to make a sudden resolution, it can’t be stated {that a} good or service will probably be supplied in a really restricted time frame.
PROTECTION FOR CHILDREN
Expressions similar to “solely” or “solely” is not going to be used to create the notion that the value of that product is low, particularly in campaigns focusing on kids. Kids is not going to be inspired to influence their dad and mom to purchase one thing they see on-line. Consideration will probably be paid to ads for the aged and disabled.
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