ItalyIn the press conference, he shared the details of the investment in . desa CEO, Burak Çelet, said, “We are doing this to be closer to our customers in Europe. investment We took the decision. Brands that did not buy products from Turkey before said, ‘We will cooperate with you if there is an investment’. This facility will contribute to creating a new customer portfolio.” Çelet said that a total of 2 thousand people are employed in Turkey and that they will employ 50 people in the production and R&D facility to be established in Italy, and that the facility will start production in the last quarter of the year.
ONLINE SALES IN 6 COUNTRIES
Commenting on the reflection of inflation on prices, Çelet said: “The gap between PPI and CPI has widened. When we compare the new season purchase prices with the products we sell at retail price, they are almost equal. With the winter season, we may face serious price increases in the ready-to-wear, fashion and leather sectors. This rate will not remain below the official inflation, we will see an 80 percent increase in our prices. Especially in the regions where Russian tourists come, the rate of foreign sales exceeds 50 percent. Retail will be strong as long as tourists come.” 13 percent of Desa’s retail turnover comes from online; Noting that the growth momentum in online shopping decreased last year, Burak Çelet announced that with the agreement signed with Zalando, sales will be made with the Desa brand in 6 countries abroad.
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‘WE AIM TO INCREASE VALUE-ADDED EXPORTS’
Evaluating the investment in Italy in terms of the expected recession in the region, Desa CEO Burak Çelet said, “The recession in Europe made us think a lot in the first place. I visited all our customers there and asked how they see the end of the year. They also said that the growth will continue.” Our country’s export value per kg is 1.2. dollarour export value per kg is 116 Euro around. We hope that the investment in Italy will further increase this added value.”
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