MEDYABAR.COM: Between 2009 and 2011, ‘I will establish an automobile factory in Karasu, Sakarya After chasing its protocol for months and days, the Chinese auto factory Chery, who left saying ‘We don’t exist’, years later. Turkey‘eat investment Chery Turkey Vice President Zhenghai Mei, expressing that they are very excited about Chery’s entry into the Turkish market, Mei said, “TWe always attach great importance to the Turkish market. We have gained significant experience in the last 20 years. You can see that we have improved not only the quality of our new Chery products, but also the design and function. The brand image of the new Chery in Turkey is completely different from Chery 10 years ago. Now is a good time for Chery to return to Turkey” used the phrases.
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“WE WILL ALWAYS BE BY OUR CUSTOMERS”
He said that the experience they had with a few models 10 years ago in Turkey is history now and that Chery has a brand new image and technology. Istanbulin your own general Expressing that he will establish the directorate of the company, Mei said, “HWe will always be together with both our partners and end users and do our best to offer the best quality product, the best designer cars. Also price strategy is of course very important, and we will also try our best for product strategy, also service strategy. We will try our best to keep improving not only our quality, but also our functionality. And also we will always stand by our customers and provide our best product and service.‘ he said.
“WE DON’T HAVE THE SUPPLY PROBLEM, WE CAN MAKE THE DELIVERY ON TIME”
Chery Turkey Vice President Mei stated that their companies are not affected by the global supply and chip problems in the automotive industry. Pointing out that the chip problem affects many automakers, especially during the epidemic and the negative economic environment in the world, Mei said, “Chery’s products do not have a supply problem. We have a mature structure, we do not experience the supply problem of other car brands during the pandemic period. We can deliver our vehicles on time. This is our biggest advantage.‘ he evaluated.
“OUR ‘WIN-WIN STRATEGY’ IN TURKEY WILL BE SUCCESSFUL”
Stating that they fully believe that the “win-win strategy” they will implement in Turkey will be successful, Mei concluded her words as follows; “Do you know why we are returning to Turkey? Turkey is a huge automotive market, and there are many automobile manufacturers in Turkey. there isMany brands are investing in Turkey. Turkey is an important production center. Turkey, between Europe and Asia Location one of our most important markets. I believe that with our development in the Turkish market, we will gradually establish a production facility in Turkey and export our vehicles to Europe. That’s within our five-year strategy plan.”
THE SAKARYA PROTOCOL HAS BEEN FOLLOWED FOR MONTHS
In 2009, the Chinese Automotive Group Chery’s Western Europe and Ukraine Deputy General Manager James Guo and Western Europe Sales Manager Michael Zhou, who continued their search for a place to produce cars in Turkey, made investigations on the 2,185 acres of land determined in the Karasu district of Sakarya. Chinese automobile company officials, who said that they wanted to establish a joint factory with a company in Turkey, had made investigations(!) in Sakarya until 2011.
Announcing that they will provide employment to 3 thousand people in Sakarya, the Chinese Cherry and its Turkish partner later said:‘we gave up‘ and they left.
In those years constantly ‘We will build a factory in Karasu’‘ saying news These ‘We will establish a factory’ words of the Chinese automobile factory, which was serviced and followed the Sakarya protocol in those years, were interpreted as a marketing strategy.
