There are some moments. It requires immediate initiative. “Don’t you beli, Is that how it should be?” discussion or “Well, this is the structural solution. requires” There isn’t much time for comments. It is essential to manage the conditions, to open a window of opportunity for decision makers, and to establish social respite.
Recently, Agriculture Credit Cooperatives (TKK) led by “to the discount offer” also You have to look at it this way. Or someone will come out “Food inflation reaching 100 percent 1,400 markets would not be a solution. will say. However, the issue is with such objections. It’s not simple enough to be overlooked.
As for why…
The important point here is that in certain products “base price” formation and the participation of other brands in this caravan. In any case, customer preferences and even reaction will force chain stores to take certain steps. Such is the current landscape. Let me explain by name.
President of TKK Tayyip Erdogan Discount announced by After the series, A100 and Şok markets equivalent products, BİM Serious discounts on all products headed.
TKK increased its turnover 7 times on the first day of the announcement of the discount. Even after the first demand is met, the turnover continues to be 3-4 times higher than before.
Here is a point to remind it is also useful. TKK, discount planning did not happen randomly. Especially middle and lower income groups in big cities Special teams were set up for the districts where he lived. The headmasters were contacted. sample families to be included determined and went to the houses in person. Kitchen The product that has the most total in its expenditures groups were noted. Which products are discounted? if the family budget will be relieved asked. And in the first place, 33 products are remembered. considerable discount. Now this Increasing the number of products to more than 50 Preparations are underway for
TKK focuses on cost, that is, on sales without any profit target. However, in high turnover environments where hot money turns, even cash management skills alone can provide profitability.
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without forgetting…
TKK’s further steps are also in question. In cooperation with TKK and Halkbank, “Koop- Groceries” will switch to the model. In other words, grocery stores that Halkbank will open a limit under the terms of tradesmen’s loans will be encouraged to reserve special shelves and sell the specified TKK products. In this way, TKK’s discounted products will reach the farthest point of the country. At the same time, the turnover of grocery stores will increase, and they will be protected against the markets to some extent.
Brand awareness, customer loyalty and dynamic turnover “going public” will lead to further growth. For this purpose, studies such as improving business management in TKK markets, making store presentations attractive, improving customer relations, training human resources on the job, and increasing warehousing and logistics capabilities have already started.
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I always say…
Until permanent solutions come into play, it is important to be a solution partner in matters that ordinary citizens worry about. Huseyin AydinSince the day he became the head of TKK, he has been working on the principle of producing work, not words. While he was at Ziraat Bank, Hüseyin Aydın was a person who carried his body under the stone and dragged the private sector banks after him during the period when foreign financing could not be found for the country’s mega projects.
We know that…
A new world is being created. For Turkey to take the place it deserves in this world; It goes through self-sacrificing people who know and produce short and long-term solutions, and invest in the future while solving daily problems.
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