Why have customers when you can have FANS?
This is the message of Mack Collier’s book Think Like a Rockstar: How to Create Social Media and Marketing Strategies that Turn Customers into Fans. We were so excited to have Mack Collier join us on #MyBookClub! Here is a Storify summary of the chat. (refresh if the slideshow doesn’t appear.)
“Think Like a Rock Star shows you how to connect and engage with customers both online and offline to create a truly fan-centric brand using case studies of rock stars, including:
TAYLOR SWIFT–who cultivates an army of devoted fans by constantly devising amazing experiences for them
JOHNNY CASH–who was so passionate about his fans that he even followed them to jail
LADY GAGA–who has built a financial empire by becoming a fan of her Little Monsters
Think Like a Rock Star explains how to apply these lessons to develop advocates of any type of brand, who will increase profits and grow your business. It also identifies easily replicable marketing strategies of top brands, such as Dell, Ford, Patagonia, and Red Bull, that have successfully turned customers into loyal fans. It is an indispensable tool for any marketing professional.” from the Amazon book description.
Praise for Think Like a Rock Star
“You thought that rock stars and business successes focus only on themselves. Nothing could be further from the truth. The real success stories come from people who focus on others. To lead is to serve, and to serve effectively, you need to know your customers. Mack Collier gets that and highlights it well in this book.” — Scott Monty, Global Head of Social Media at Ford Motor Company
“Mack Collier knows the simple but powerful truth: in the social economy, your ability to acquire new customers will depend on your ability to delight your current customers and convert them into passionate fans of your brand. He shows you why; he shows you how; he inspires you to think like a rock star. Buy this book! Stop managing campaigns and start building movements!” — Ekaterina Walter, Social Innovator at Intel and bestselling author of Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg
Who is Mack Collier?
Mack hosts the wildly popular #BlogChat each week on Sunday evening where hundreds of bloggers have learned from Mack’s expertise and guests. He’s used all his secret tips to build #BlogChat and his own social media strategy business. I’m so excited to pick his brain on #MyBookClub.
From his bio “Mack Collier is a social media strategist, trainer and speaker located in Alabama that specializes in helping companies better connect with its customers via social media. He has been actively immersed in social media since 2005, and in that time, has helped businesses of all shapes and sizes better connect with their customers via these amazing tools and sites. His clients include businesses of all sizes, from sole proprietorships, to Fortune 100 companies. While being passionate about the social media space, what truly excites Mack is the human connections that can result from the proper use of these social tools. His motto is “Don’t focus on the tools, focus on the connections that the tools help facilitate.” His goal is to help his clients create those connections with their customers, and nurture them into relationships that help grow their bottom line.
Mack is a highly sought-after speaker on social media and customer-engagement topics and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Blog World and New Media Expo, Marketing Profs Digital Marketing Mixer, and Social Media Optimization Summit.”
Photo credit familymwr via Creative Commons.