Help #MyBookClub become part of a World Record with The Year of the Gadfly July 18th at 6 pm ET

Help #MyBookClub become part of a World Record with The Year of the Gadfly July 18th at 6 pm ET

#MyBookClub is very excited to announce that we'll be hosting a special twitter chat on July 18th at 6pm EST with author Jennifer Miller! In celebration of the paperback release of her award-winning novel, The Year of the Gadfly, Jen is embarking on a journey to set a new world record. 100 book clubs in a single month!! Here are a few of the rave reviews of Jen's book: "Part Dead Poet's Society. Part Heathers. Entirely addictive." Glamour "A smoldering mystery set in a New … [Read more...]

“Content is fire, social media is gasoline.” Jay Baer #MyBookClub July 1st

“Content is fire, social media is gasoline.” Jay Baer #MyBookClub July 1st

We're excited to have Jay Baer come back to My Book Club to talk to us about his latest book, Youtility: Why Smart Marketing is About HELP not HYPE on Monday, July 1 at 8 pm ET/5 pm PT. In Youtility, Jay cracks open the marketing and social media world taking look at everything that's working and what's failing for today's brands. Using case studies from brands such as McDonald's, Hilton Cares,  and Oreo, he shares what works in their campaigns and how you can reproduce these results with … [Read more...]

What is your network worth?

What is your network worth?

Do you struggle with making connections or find it hard to get where you want to be? Today's social media world is powered by one thing: relationships. Therefore,  your network is your net worth. What is your network worth and are you growing it? "Transform your networking by assessing the thoughts and behaviors that are holding you back. " In Porter Gale's new book, Your Network is your Net Worth, she discusses how you can create your authentic foundation to discover what's holding you back … [Read more...]

Who wants to Think Like a Rockstar?

Who wants to Think Like a Rockstar?

Why have customers when you can have FANS? This is the message of Mack Collier's book Think Like a Rockstar: How to Create Social Media and Marketing Strategies that Turn Customers into Fans. We were so excited to have Mack Collier join us on #MyBookClub! Here is a Storify summary of the chat. (refresh if the slideshow doesn't appear.) [View the story "My Book Club was Thinking Like a Rock Star with Mack Collier" on Storify] "Think Like a Rock Star shows you how to connect and engage … [Read more...]

The Impact Equation with Chris Brogan and Julien Smith

The Impact Equation with Chris Brogan and Julien Smith

The Impact Equation's premise is in it's subtitle: Are you making things happen or just making noise? Social media is getting busier and the volume is going up but what about the quality and the impact of the message? From Chris, "This isn’t a book about social media. It’s about how to improve your goals, have better ideas, get those spread across a platform of value, and build a human network that matters. We paint with a digital brush, but we provide ideas that work offline and on." Chris … [Read more...]