Why have customers when you can have FANS? This is the message of Mack Collier's book Think Like a Rockstar: How to Create Social Media and Marketing Strategies that Turn Customers into Fans. We were so excited to have Mack Collier join us on #MyBookClub! Here is a Storify summary of the chat. (refresh if the slideshow doesn't appear.) [View the story "My Book Club was Thinking Like a Rock Star with Mack Collier" on Storify] "Think Like a Rock Star shows you how to connect and engage … [Read more...]
May 3, 2013 1 Comment
March 30, 2013 Leave a Comment
The Impact Equation with Chris Brogan and Julien Smith
The Impact Equation's premise is in it's subtitle: Are you making things happen or just making noise? Social media is getting busier and the volume is going up but what about the quality and the impact of the message? From Chris, "This isn’t a book about social media. It’s about how to improve your goals, have better ideas, get those spread across a platform of value, and build a human network that matters. We paint with a digital brush, but we provide ideas that work offline and … [Read more...]
March 2, 2013 Leave a Comment
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January 25, 2013 Leave a Comment
Makeover for Five Books by #ApetheBook Authors Guy Kawasaki and Shawn Welch
APE the Book by Guy Kawasaki and Shawn Welch is a book about how to write, publish and market your own book. While Guy and Shawn are busy with the entrepreneur part of this book, they've started a Google+ community for authors, publishers, and entrepreneurs to discuss writing, publishing, editing, and marketing books. While this diverse group of writers is at varying stages in their writing process, Guy and Shawn thought it would be great to personally help five of these writers with their … [Read more...]
