on Tiktok ‘vertical video’ Youtube Shorts (up to 1 minute vertical video) promises to provide users with new ways to make money.
Starting next year, Shorts will be released by producers, just as with standard YouTube videos. ‘partner’ (partner) and thus share advertising revenues. YouTube is also making it easy for ineligible content providers to monetize through donations, subscriptions, and product sales.
The goal is to offer more monetization options from TikTok and win back video producers flocking to the rival platform.
A long-term monetization project
With the announcement coming 18 months after the introduction of Youtube Shorts, Neal Mohan, YouTube’s chief product officer, said: ‘a long-term monetization project‘ he promised. Amjad Hanif, YouTube’s vice president of creator products, says Shorts has 30 billion views a day, with 1.5 billion viewers watching it each month.
So far, YouTube has monetized Shorts in small ways through creator funds, shopping, and donations. These are similar to how TikTok and Instagram monetize their vertical videos, and many content providers feel that they are not enough.
Easier partnership, more money
The company is the content creator ‘Super Thanks’ It offers a new model that they can access without being part of the advertising program, with features such as the tip option and paid channel memberships.
Hanif said that many content producers who took a long time to join the partner program at the beginning of their careers can now join much earlier. “Manufacturers will start making money much sooner than in the past” says.
The new plan “If you open Shorts, watch six videos, see two ads, and exit the app, YouTube distributes the ad revenue from those two ads to six video producers” Hanif explains that YouTube currently has approximately 2 million monetized content creators and they expect this number to approach 3 million by the end of 2023.
YouTube says it has paid creators more than $50 billion over the past three years.