Tourism ForwardKeys, which analyzes data on the industry, has published a remarkable research on the travel trends of the summer of 2022. According to the study, the best performing countries in Europe in the number of visitors in July and August compared to the same period of 2019 Turkey and Greece it happened. It was stated that Turkey exceeded pre-pandemic levels by 9 percent, while Greece by 2 percent. Istanbul was one of the most striking cities in the summer months.
RUSSIA INFLUENCE
While the number of landing planes increased by 2 percent in Istanbul compared to 2019; Istanbul was followed by Athens with a decrease of 7 percent, Reykjavik and Porto with a decrease of 8 percent, and Malaga with a decrease of 13 percent. Air travel to Albania also increased by 28 percent. While there is no improvement compared to 2019 in other countries other than the 3 countries in question; 7 percent in Slovenia, 8 percent in Iceland and 10 percent in Portugal.
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TL FACTOR
According to the information shared in the research, economic reasons and the effect of Russia were shown as the reason for the increase in Turkey. The depreciation of the TL and the removal of direct flights from many European countries to Russia and the continuation of flights from Turkey to Russia had a positive impact on the 2022 summer data. In 2019, 4 percent of those who came to Europe were Russians. According to the research, it is stated that this rate has decreased considerably in 2022. As the reason for the increases in Greece, the ones that did not restrict the visitors in the pandemic. Covid-19 applications are shown. In the study, it was stated that if Europe could solve the problems experienced in the aviation sector, it could welcome many more visitors last summer. The strongest market outside Europe was the USA, which saw a 5% decrease compared to 2019.
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DENSITY IN EUROPE
Müberra Eresin, President of the Turkish Hoteliers Association (TÜROB), said that if there is no extraordinary change in 2023, Turkey will start the year very lucky in tourism: Although we cannot give the exact figures yet, August will be one of the best months of the year. Especially in Istanbul, September does not look bad at all. As of September, we will see more clearly the diversity we want in terms of guest nationalities. As of September, the focus will be on European guests. We expect remarkable increases in our tourism markets such as Russia, Iran, England, the Balkans, Bulgaria, Latin America, the USA and Azerbaijan. We hope to see a very bright response to the hardships of the pandemic in 2023.”
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