Chinese smartphone manufacturer Vivo, which started production in Turkey by opening a factory in Gebze, Kocaeli last year with an investment of 20 million dollars, aims to increase its market share in the country to 10 percent in the short term.
Hailu Hong, General Manager of Vivo Turkey, told Anadolu Agency that Turkey is an impressive and exciting market for smartphone manufacturers.
Expressing that they decided to invest here because it is a country with a young population and growing, Hong said, “According to industry information, 12 million phones were sold in Turkey in 2020. This factory in Gebze has a closed area of ​​approximately 12 thousand square meters and an annual 5 million phone number. “With this investment we have made, we have an employment plan for 2,000 people in the long term. Currently, we plan to increase employment towards the end of the year with approximately 250 employees.” said.
Explaining that they also produce headphones and tablets in addition to smartphones, Hong said, “Our brand stands out especially with its camera and innovative designs. Our Y series models stand out in Turkey. This year, we also launched the V model series with its innovative and original design in the Turkish market.” he said.
“WE HAVE MORE INVESTMENT AND EMPLOYMENT TARGETS”
General Manager Hong shared the following information regarding the company’s goals:
“Although we have just entered the Turkish market, we have a market share of about 4 percent and we aim to reach 10 percent in the short term. We only have domestic market targets at the moment, but we want to export to markets close to Turkey, such as Europe and Africa, within 5 years. Turkey” Depending on the increase in our market share in the future, of course, we have more investment and employment targets.”
Vivo Turkey Human Resources and Administrative Affairs Manager Hasancan Yetik said, “We see Turkey as the star of European technology. Turkey has a young population. We are a very technology-savvy audience. Globally, the interest of big companies in the Turkish market proves this. We are short for much better places. I hope it will come in the future, and we, as a company, support this in the Gebze region.” he said.
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