Making radical changes on Twitter, Musk laid off thousands of people and set strict rules for employees who remained in the company.
After Musk became the head of Twitter, beds were brought to the headquarters, and the working hours were extended. While this situation garnered reactions at first, the life of product management director Esther Crawford, who shared a photo of her sleeping in the office, also changed.
SHARE THE PHOTO WHICH WAS SLEEPING ON ON TWITTER, HIS LIFE CHANGED
Crawford shared on Twitter. “Sometimes #SleepWhereYouWork while your team works day and night to set deadlines” said.
While Crawford’s photo broke sharing records in a short time, Musk faced an intense rain of reaction, stating that he treated his employees like this and that his employees were in a difficult situation to sleep in the office. But Esther Crawford’s life changed.
According to the news in the New York Post; Before Musk took over Twitter, Crawford, 39, was a mid-level employee, but his fate was changed in part thanks to the Twitter photo, as well as a chance encounter with Musk at Twitter’s coffee shop The Perch.
PROMOTED FROM POSITION: BECOME A RESPONSIBLE GENERAL MANAGER
After Crawford introduced himself to Musk, he set up a one-on-one meeting with him to talk about payouts and creators. Elon Musk liked Crawford’s ideas on payments and took the position of general manager of payments at Twitter.