EVSID President Talha Özger stated that the rise in energy prices, cost increases, the Russia-Ukraine war, the problems experienced in Egypt and Algeria adversely affected exports, and that despite this, they continued their production and when looking at their product groups, energy-intensive products such as porcelain, ceramics, plastic and glass. Groups, exports increased more than the sector in general, to 184 countries. export He noted that the share of the top 10 export markets in total exports was 49 percent and the most important export market was Europe with 55 percent.
The Turkish household and kitchenware industry ranks 6th in exports on a value basis, following the reputation of China, Germany, Italy, the Netherlands and the USA. While Turkey’s unit export value was 3.2 dollars/kg before the pandemic, it has reached 3.7 dollars/kg today, and the target in 2023 is to exceed 4 dollars/kg. In terms of volume, it is aimed to realize an export of 4 billion dollars in 2023.
Expressing that they aim to raise the perception of the country brand with all the events to be held, Özger said, “When we say “Made in Turkey” all over the world, we want the kitchenware industry to come to mind. In this direction, we first want to highlight our country brand and then invest in our own brands. In order to be competitive in exports, we demand the introduction of a rail system to Organized Industrial Zones outside the Marmara Region. If you do not renew yourself, you risk losing the markets you are in. There is a large volume of investments made by our companies in the sector in molds and new products every year. If we do not do this, we cannot ensure the sustainability of our companies. We are constantly developing new products and adapting to the requirements of the current period. With the pandemic, people actually started to spend a little more time in their kitchens. The volume of e-commerce in our sector has grown. Our industrialists have always had and will continue to have an appetite for investment. Our companies are starting to produce products specific to gastronomy. aired on TV today food programs also make positive contributions to our industry.”