Turkish Airlines Euroleague will be screened on the S Sport platform for 3 years starting from the new season. One of the leading organizations of European basketball, Euroleague will be broadcast on the S Sport platform for 3 years. The press launch of the agreement between the parties was held in a hotel in Istanbul. To launch; Saran Group Chairman of the Board Sadettin SaranEuroleague President Dejan Bodiroga and Euroleague CEO Marshall Glickman.
Expressing that they have contributed to Turkish sports for 32 years, Sadettin Saran said, “We are happy to bring Euroleague to the audience. We wish success to Fenerbahçe Beko and Anadolu Efes, who make our country proud.” He used his expressions.
‘We will continue to grow both at home and abroad’
Sadettin Saran said that they are broadcasting in other sports branches besides the Euroleague and that they will continue to grow. “We have set our heart on these works both in Turkey and abroad. We will continue to grow. I’m not just saying this on the basis of subscribers, it’s also in terms of content. We will continue to grow both at home and abroad.” he said.
‘Turkey is an important market for us’
Expressing that Turkey is very important to them, Euroleague CEO Marshall Glickman said, “This is my first time here as CEO. Turkey is one of the most important markets. We are very happy with the agreement with Saran Group. Viewership rates in Turkey showed a tremendous increase. There is an increase of 35 percent. Saran Group is an ideal partner for us. One of the most important issues for us here is digital platforms. In this way, it is much more important to strengthen the infrastructure by reaching more people, especially young people.” he said.
‘We will continue to work to increase our value’
When asked whether to increase team revenues in the Euroleague, Glickman said: “There is no magic wand. There are things we’re trying to do with President Bodiroga. We will continue to work to increase our value, but this takes time.” said.