Illustrated playing cards Demand for (trading cards) or trading cards has skyrocketed during the pandemic. It is estimated that the market has reached a size of approximately 6 billion dollars in the world. Finally, the market has become active again with Disney, which has made a new announcement in the past weeks. Sharing content on the gaming industry, US Polygon Editor Charlie Hall stated that the growth in the market will continue and commented: “People are craving low-cost, replayable games that they can play in person and share with their families. We don’t know how much a starter set for Disney Lorcana will cost, but comparable items in the Pokemon series will cost $30 dollar around. Pandemic Demand for board games has increased for a variety of reasons during this period, and I see no reason why Disney Lorcana should not capitalize on this continued momentum.”
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35 YEARS OF INDUSTRY
Reminding that Disney had similar trials before this minimal-risk venture, Hall said that all production and distribution would be done by Ravensburger. “Collection card games have been successful for over 35 years, but not everyone who enters the market has been successful,” said Charlie Hall, giving the following information about the industry: “Wizards of the Coast is said to have contributed a lot to Hasbro’s profitability. Every Pokemon Trading Card Game or Yu Gi Oh! has had numerous bugs over the years. But new games like KeyForge, Marvel Champions, and SolForge pop up and hit every year.”
WHAT IS A PLAYING CARD?
Playing cards are a small card made of cardboard or thick paper, on which a picture of a person, place or a fictional hero and various information are placed, collected mostly for collectible purposes. Although playing cards are mostly known in the field of sports, they are produced for many games, especially Pokemon. Today, the sports industry ranks first in the market. The playing cards market is an area where competition is intense but players are scarce. Prominent companies include Germany-based Ravensburger, Japanese Pokémon Company, and Wizards of the Coast, a subsidiary of US Hasbro.
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HIGHLIGHTS
The cards of the Pokemon, which were published in the late 90s and broke records all over the world, became so popular that the US retail company Target stopped selling the cards due to security concerns.
More than $180k was raised for an old Charizard card at an auction in 2020.
In 2019, a Black Lotus card from Magic: The Gathering sold at auction for $166,000, more than double the card’s value.
Pokémon Company More than nine billion cards were printed in 2021 to meet consumer demand. Wizards of the Coast has produced more new card sets than ever before in its 35-year history.
It is stated that the value of the demand for Magic: The Gathering has reached about 1 billion dollars.
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