Pinterest is HOT! But let’s move beyond your basic pinning and pick up some Pinterest Power with Jason Miles and Karen Lacey.
In their book Pinterest Power, they reveal business opportunities on Pinterest and offer actionable, easily implemented, and proven strategies to increase small-business sales. They’ve addressed the Pinterest world for social media rookies and go deep for veterans to get up and running in the most effective ways possible.
Here are 5 reasons WHY Pinterest is an effective marketing tool:
- Pinterest converts more browsers to buyers
- Pinterest drives tons of traffic
- User engagement is addictively high
- Pinterest integrates with your website, Twitter and Facebook.
- Pinterest allows you to easily explore and discover what your audience loves
Meet the authors:
Karen Lacey is the author of The Complete Guide to Elance, a how-to book for the small business owner and freelancer. Prior to this, she ran her own successful online freelancing writing, ghostwriting, and editing business. During this time, Karen wrote four self-help books, converted three screenplays into novels, one of which placed in a national competition. She also made appearances on Sky Business News, Reuters TV and conducted daily commentaries on Bloomberg News.
Jason Miles is the Vice President For Advancement (Marketing, Development & Human Resources) at Northwest
He is also the co-founder of Liberty Jane Clothing, an online retail business he started with his wife in 2008. With over 200,000 digital guidebooks downloaded, and thousands of raving fans, Liberty Jane has become a powerful brand in their small niche. By using video effectively, they’ve attracted over 8,000 subscribers to their Youtube channel, and received over 1.4 million video views. They also have a thriving Facebook fanpage, and Pinterest Profile.
In 2011 Liberty Jane Clothing launched it’s Pinterest profile and quickly saw the new social network become the company’s best source of social traffic. To chronicle their efforts Jason started www.
Here is the Storify from the live Twitter interview with Jason and Karen.
Featured image courtesy of clasesdeperiodismo via Creative Commons.