Pinterest Power

Pinterest Power

Pinterest is HOT! But let’s move beyond your basic pinning and pick up some Pinterest Power with Jason Miles and Karen Lacey.

In their book Pinterest Power, they reveal business opportunities on Pinterest and offer actionable, easily implemented, and proven strategies to increase small-business sales. They’ve addressed the Pinterest world for social media rookies and go deep for veterans to get up and running in the most effective ways possible.

Here are 5 reasons WHY Pinterest is an effective marketing tool:

  • Pinterest converts more browsers to buyers
  • Pinterest drives tons of traffic
  • User engagement is addictively high
  • Pinterest integrates with your website, Twitter and Facebook.
  • Pinterest allows you to easily explore and discover what your audience loves

Meet the authors:

Author of Pinterest Power

Karen Lacey is the author of The Complete Guide to Elance, a how-to book for the small business owner and freelancer. Prior to this, she ran her own successful online freelancing writing, ghostwriting, and editing business. During this time, Karen wrote four self-help books, converted three screenplays into novels, one of which placed in a national competition. She also made appearances on Sky Business News, Reuters TV and conducted daily commentaries on Bloomberg News.

Jason Miles is the Vice President For Advancement (Marketing, Development & Human Resources) at Northwest

University in Kirkland Washington. He holds an MBA with an emphasis in Non-Profit Leadership, and undergraduate degrees (earned with High Honors) in both Organizational Management & Biblical Studies.

He is also the co-founder of Liberty Jane Clothing, an online retail business he started with his wife in 2008. With over 200,000 digital guidebooks downloaded, and thousands of raving fans, Liberty Jane has become a powerful brand in their small niche. By using video effectively, they’ve attracted over 8,000 subscribers to their Youtube channel, and received over 1.4 million video views. They also have a thriving Facebook fanpage, and Pinterest Profile.

In 2011 Liberty Jane Clothing launched it’s Pinterest profile and quickly saw the new social network become the company’s best source of social traffic. To chronicle their efforts Jason started a blog dedicated to sharing their lessons and insights about how best to use Pinterest for business. You can follow Jason on Pinterest here.

Here is the Storify from the live Twitter interview with Jason and Karen.



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Featured image courtesy of clasesdeperiodismo via Creative Commons.

APE: How to Publish a Book
About Peg

Peg is a social media strategist and hosts the popular #MyBookClub chat on the 1st Monday of every month at 8 pm EST. Meeting people who love to read has been a huge bonus of the social media world for Peg. She is happy to call many of the My Book Club authors friends and contributed to the Google+ how-to book What the Plus and APE: Author, Publisher, Entrepreneur — How to Publish a Book by Guy Kawasaki. Peg is director of marketing and social media manager for Kreussler Inc. (the paid gig) and is proud to be a managing partner and writer for 12 Most (the passion project). She has also started speaking at events such as the #140 Conference and is honored to be included on several “best of” online and blogging lists. Peggy loves to travel and enjoys photography as well.

All about being positive and connecting, she is a true social butterfly. Tweet her and say hi at @pegfitzpatrick, circle her on @Google+, find her Stumbling on StumbleUpon or happily pinning on Pinterest.