Today’s companies have a larger burden in meeting the needs of their customers as social media changes the way that clients and customers interact with businesses.
Likeable Business is the guide that today’s leaders can use to create a likeable culture in their company to meet the need’s of their current client base and reach potential clients. Dave Kerpen is the co-founder and owner of Likeable Media in New York City which handles social media for over 200 companies. He has won three WOMMY Awards from WOMMA for excellence in word-of-mouth marketing. Dave takes this practical, hands-on experience and presents the essential ingredients that marketers and social media professionals as well as business owners need to learn.
Dave Kerpen has explained why customers expect more, and he gives you the tools to deliver on your brand promise. Be honest, be transparent, and be authentic. If you want to be likeable in business, you must read this book. — Jeffrey Hayzlett, best selling author of Running the Gauntlet and former Chief Marketing Officer and Vice President of the Eastman Kodak Company.
What You’ll Find in Likeable Business: Why Today’s Consumers Demand More and How Leaders can Deliver:
Using real life examples from companies such as Buffer and 99 Designs, Dave lays out 11 key strategies to be both a likeable leader and company.
- Being a team player
- Surprise and delight
Dave’s tips for transparency, “In the age of social media, customers have higher standards for honesty and corporate transparency than ever before. They’re tweeting about their political views and updating their relationship statuses; they expect companies to be just as open and real with their audiences. Make honesty and transparency an integral part of your social media policy. When you respond via social channels, ensure that you’re being as transparent and honest as possible with you answers and explanations.”
Dave Kerpen will be answering questions for My Book Club live on Twitter on Monday, December 3rd at 9 pm EST/6 pm PST along with his co-author Theresa Braun. How’s that for transparent? Hope you can join us then! My Book Club highly recommends that you read Likeable Business.
In photo: Dave Kerpen and Theresa Braun at the Likeable Business Book Launch Party
Featured image courtesy of Creative Commons.