How can you be a likeable business?

How can you be a likeable business?

Today’s companies have a larger burden in meeting the needs of their customers as social media changes the way that clients and customers interact with businesses.

Likeable Business is the guide that today’s leaders can use to create a likeable culture in their company to meet the need’s of their current client base and reach potential clients. Dave Kerpen is the co-founder and owner of Likeable Media in New York City which handles social media for over 200 companies. He has won three WOMMY Awards from WOMMA for excellence in word-of-mouth marketing. Dave takes this practical, hands-on experience and presents the essential ingredients that marketers and social media professionals as well as business owners need to learn.

Dave Kerpen has explained why customers expect more, and he gives you the tools to deliver on your brand promise. Be honest, be transparent, and be authentic. If you want to be likeable in business, you must read this book. — Jeffrey Hayzlett, best selling author of Running the Gauntlet and former Chief Marketing Officer and Vice President of the Eastman Kodak Company.

What You’ll Find in Likeable Business: Why Today’s Consumers Demand More and How Leaders can Deliver:

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Using real life examples from companies such as Buffer and 99 Designs, Dave lays out 11 key strategies to be both a likeable leader and company.

  1. Listening
  2. Storytelling
  3. Authenticity
  4. Transparency
  5. Being a team player
  6. Responsiveness
  7. Adaptability
  8. Passion
  9. Surprise and delight
  10. Simplicity
  11. Gratefulness

Dave’s tips for transparency, “In the age of social media, customers have higher standards for honesty and corporate transparency than ever before. They’re tweeting about their political views and updating their relationship statuses; they expect companies to be just as open and real with their audiences. Make honesty and transparency an integral part of your social media policy. When you respond via social channels, ensure that you’re being as transparent and honest as possible with you answers and explanations.”

Dave Kerpen will be answering questions for My Book Club live on Twitter on Monday, December 3rd at 9 pm EST/6 pm PST along with his co-author Theresa Braun. How’s that for transparent? Hope you can join us then!  My Book Club highly recommends that you read Likeable Business.

Likeable Business

In photo: Dave Kerpen and Theresa Braun at the Likeable Business Book Launch Party

Featured image courtesy of  Creative Commons.

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About Peg

Peg is a social media strategist and hosts the popular #MyBookClub chat on the 1st Monday of every month at 8 pm EST. Meeting people who love to read has been a huge bonus of the social media world for Peg. She is happy to call many of the My Book Club authors friends and contributed to the Google+ how-to book What the Plus and APE: Author, Publisher, Entrepreneur — How to Publish a Book by Guy Kawasaki. Peg is director of marketing and social media manager for Kreussler Inc. (the paid gig) and is proud to be a managing partner and writer for 12 Most (the passion project). She has also started speaking at events such as the #140 Conference and is honored to be included on several “best of” online and blogging lists. Peggy loves to travel and enjoys photography as well.

All about being positive and connecting, she is a true social butterfly. Tweet her and say hi at @pegfitzpatrick, circle her on @Google+, find her Stumbling on StumbleUpon or happily pinning on Pinterest.

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