Ekaterina Walter is a Social Media Strategist and Innovator with Intel, board member for the Word of Mouth Marketing Association and now a best selling author of Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg.
Ekaterina discusses Facebook and Mark Zuckerberg from a place of experience in social media with her work at Intel and her own personal social media network of over 40,000. She’s received such accolades as 25 Women in Tech to Follow by the Huffington Post, 25 Women Who Rock the Social Web in 2012 and many more.
From the Amazon book description: “If you run a business or plan to start one, you’re probably asking yourself the same question organizational leaders worldwide are asking:
What did Mark Zuckerberg do right?
Packed with examples of Facebook’s success principles in action—as well as those of Zappos, TOMS, Threadless, Dyson, and other companies—Think Like Zuck gives you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth.
Think Like Zuck examines the five principles behind Facebook’s meteoric rise, presented in actionable lessons anyone can apply—in any organization, in any industry.
This groundbreaking book reveals the five “P”s of Facebook’s success:
PASSION—Keep your energy and commitment fully charged at all times by pursuing something you believe in
PURPOSE—Don’t just create a great product; drive a meaningful movement
PEOPLE—Build powerful teams that can execute your vision
PRODUCT—Create a product that is innovative, that breaks all the rules, that changes everything
PARTNERSHIPS—Build powerful partnerships with people who fuel imagination and energize execution”
“The Hacker Way is an approach to building that involves continuous improvement and iteration. Hackers believe that something can always be better, and that nothing is ever complete. They just have to go fix it—often in the face of people who say it’s impossible or are content with the status quo… There’s a hacker mantra that you‟ll hear a lot around Facebook offices: Code wins arguments.” ~Mark Zuckerberg
What people are saying about Think Like Zuck:
“Ekaterina writes about innovation not only from the heart but also with the wisdom that comes from having led Intel through a social media transformation. Read this book — and buy it for the budding innovators in your company to inspire their passion and purpose.” Charlene Li, author of bestsellers Open Leadership and Groundswell
“Whether you’re a seasoned business executive or the next Mark Zuckerberg in your dorm room right now, this book is a must-read! Two likeable thumbs up!” Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business
Disclosure: I received a copy of Think Like Zuck from the publisher. All opinions stated above are my own.
Featured image courtesy of jdlasica via Creative Commons.