Author Spotlight on Ekaterina Walter @Ekaterina

Author Spotlight on Ekaterina Walter @Ekaterina

Think Like Zuck authorEkaterina Walter is a Social Media Strategist and Innovator with Intel, board member for the Word of Mouth Marketing Association and now a best selling author of Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg.

Ekaterina discusses Facebook and Mark Zuckerberg from a place of experience in social media with her work at Intel and her own personal social media network of over 40,000. She’s received such accolades as 25 Women in Tech to Follow by the Huffington Post, 25 Women Who Rock the Social Web in 2012 and many more.

From the Amazon book description: “If you run a business or plan to start one, you’re probably asking yourself the same question organizational leaders worldwide are asking:

What did Mark Zuckerberg do right?

Ekaterina Walter

Packed with examples of Facebook’s success principles in action—as well as those of Zappos, TOMS, Threadless, Dyson, and other companies—Think Like Zuck gives you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth.

Think Like Zuck examines the five principles behind Facebook’s meteoric rise, presented in actionable lessons anyone can apply—in any organization, in any industry.

This groundbreaking book reveals the five “P”s of Facebook’s success:

PASSION—Keep your energy and commitment fully charged at all times by pursuing something you believe in
PURPOSE—Don’t just create a great product; drive a meaningful movement
PEOPLE—Build powerful teams that can execute your vision
PRODUCT—Create a product that is innovative, that breaks all the rules, that changes everything
PARTNERSHIPS—Build powerful partnerships with people who fuel imagination and energize execution”

“The Hacker Way is an approach to building that involves continuous improvement and iteration. Hackers believe that something can always be better, and that nothing is ever complete. They just have to go fix it—often in the face of people who say it’s impossible or are content with the status quo… There’s a hacker mantra that you‟ll hear a lot around Facebook offices: Code wins arguments.” ~Mark Zuckerberg

What people are saying about Think Like Zuck:

“Ekaterina writes about innovation not only from the heart but also with the wisdom that comes from having led Intel through a social media transformation. Read this book — and buy it for the budding innovators in your company to inspire their passion and purpose.”  Charlene Li, author of bestsellers Open Leadership and Groundswell

“Whether you’re a seasoned business executive or the next Mark Zuckerberg in your dorm room right now, this book is a must-read! Two likeable thumbs up!” Dave KerpenNew York Times bestselling author of Likeable Social Media and Likeable Business

 Disclosure: I received a copy of Think Like Zuck from the publisher. All opinions stated above are my own.

 Featured image courtesy of jdlasica via Creative Commons.

APE: How to Publish a Book
About Peg

Peg is a social media strategist and hosts the popular #MyBookClub chat on the 1st Monday of every month at 8 pm EST. Meeting people who love to read has been a huge bonus of the social media world for Peg. She is happy to call many of the My Book Club authors friends and contributed to the Google+ how-to book What the Plus and APE: Author, Publisher, Entrepreneur — How to Publish a Book by Guy Kawasaki. Peg is director of marketing and social media manager for Kreussler Inc. (the paid gig) and is proud to be a managing partner and writer for 12 Most (the passion project). She has also started speaking at events such as the #140 Conference and is honored to be included on several “best of” online and blogging lists. Peggy loves to travel and enjoys photography as well.

All about being positive and connecting, she is a true social butterfly. Tweet her and say hi at @pegfitzpatrick, circle her on @Google+, find her Stumbling on StumbleUpon or happily pinning on Pinterest.


I wonder how I'll be able to get that book if I'm out of the country. Am I still able to get a copy?