Author Spotlight — Mark Schaefer

Author Spotlight — Mark Schaefer

Mark Schaefer is a social media enthusiast and professional. He is an active blogger and live on the interwebs everyday. To me, these are the things that make Mark qualified to write the books that he does about Twitter and Influence. Mark is an educator, teaching at Rutgers University, and has worked in social media and marketing for years. Practical experience and love of social media drive Mark’s passion for this exciting medium.

I had the pleasure of meeting Mark in New York City at a conference and he was wonderful in person. Being down-to-earth and truly interested in people, Mark makes connections with people all across the globe with social media. Mark talks about networking and building relationships in his book, The Tao of Twitter.

Mark blogs at {grow} with an active blog community with great engagement in the comments. A recent post How the physics of social media could kill your marketing strategy is an example of Mark’s cutting edge social theory and engaged community.

A few of his recent accomplishments include:

  • Forbes magazine “Power 50″ social media influencers of the world
  • AdAge magazine “Power 150″ marketing blogger
  • TweetSmarter 2011 Twitter User of the year
  • Peer-elected 2011 B2B Twitter User of the Year
  • B2B Magazine (UK) social media book of the year: Tao of Twitter
  • Author of two best-selling marketing books
  • Seven patents

The official bio from his The Tao of Twitter website:

Mark W. Schaefer is a globally-recognized blogger, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.  His clients include both start-ups and global brands such as AT&T, Johnson & Johnson, and the UK government.

Mark has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University and is the founder of Social Slam, a national social media event that takes place each April.  In addition to writing, The Tao of Twitter, he is the author of the best-selling marketing book Return On Influence.   In 2012, he was named by Forbes magazine as one of the Top 50 social media “power influencers” of the world.”

Check out this interview that Mark conducted with Jason Falls, another My Book Club guest, about his book “No Bullshit Social Media.”

The Tao of Twitter is a great starter for people just dipping their toes into the Twitter stream and a great refresher for those who have been active for sometime.

Here is a Storify of the live chat with Mark:



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About Peg

Peg is a social media strategist and hosts the popular #MyBookClub chat on the 1st Monday of every month at 8 pm EST. Meeting people who love to read has been a huge bonus of the social media world for Peg. She is happy to call many of the My Book Club authors friends and contributed to the Google+ how-to book What the Plus and APE: Author, Publisher, Entrepreneur — How to Publish a Book by Guy Kawasaki. Peg is director of marketing and social media manager for Kreussler Inc. (the paid gig) and is proud to be a managing partner and writer for 12 Most (the passion project). She has also started speaking at events such as the #140 Conference and is honored to be included on several “best of” online and blogging lists. Peggy loves to travel and enjoys photography as well.

All about being positive and connecting, she is a true social butterfly. Tweet her and say hi at @pegfitzpatrick, circle her on @Google+, find her Stumbling on StumbleUpon or happily pinning on Pinterest.