Mark Schaefer is a social media enthusiast and professional. He is an active blogger and live on the interwebs everyday. To me, these are the things that make Mark qualified to write the books that he does about Twitter and Influence. Mark is an educator, teaching at Rutgers University, and has worked in social media and marketing for years. Practical experience and love of social media drive Mark’s passion for this exciting medium.
I had the pleasure of meeting Mark in New York City at a conference and he was wonderful in person. Being down-to-earth and truly interested in people, Mark makes connections with people all across the globe with social media. Mark talks about networking and building relationships in his book, The Tao of Twitter.
Mark blogs at {grow} with an active blog community with great engagement in the comments. A recent post How the physics of social media could kill your marketing strategy is an example of Mark’s cutting edge social theory and engaged community.
A few of his recent accomplishments include:
- Forbes magazine “Power 50″ social media influencers of the world
- AdAge magazine “Power 150″ marketing blogger
- TweetSmarter 2011 Twitter User of the year
- Peer-elected 2011 B2B Twitter User of the Year
- B2B Magazine (UK) social media book of the year: Tao of Twitter
- Author of two best-selling marketing books
- Seven patents
The official bio from his The Tao of Twitter website:
“Mark W. Schaefer is a globally-recognized blogger, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. His clients include both start-ups and global brands such as AT&T, Johnson & Johnson, and the UK government.
Mark has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University and is the founder of Social Slam, a national social media event that takes place each April. In addition to writing, The Tao of Twitter, he is the author of the best-selling marketing book Return On Influence. In 2012, he was named by Forbes magazine as one of the Top 50 social media “power influencers” of the world.”
Check out this interview that Mark conducted with Jason Falls, another My Book Club guest, about his book “No Bullshit Social Media.”
The Tao of Twitter is a great starter for people just dipping their toes into the Twitter stream and a great refresher for those who have been active for sometime.
Here is a Storify of the live chat with Mark:
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